World Creativity Day Roundtable (2025) by Sekoya East Africa
We joined the World Creativity Day roundtable hosted by Sekoya East Africa at the Nairobi Street Kitchen, a creative space featuring various outlets that beautifully fuse multicultural cuisine and fashion.
The discussion that convened creatives, film-makers, business people and event planners explored conversations around:
- The intersection between Art and Social Impact
- Art Pricing
- Marking Art with limited art infrastructure, cultural barriers, skills and capacity
- How to earn decent income in kenya’s creative economy
- Navigating the creative industry for greater impact
- Positioning Kenyan creatives in the international landscape
Tips on how to grow and thrive as a creative in Kenya as discussed at the roundtable:
- Investing in personal branding by leveraging social media platforms (both unsponsored and sponsored posts) and tools such as Canva for affordable and outstanding designs. Additionally, YouTube is a platform that offers accessible resources.
- Tapping into existing marketplaces through creation of products and services that people need and want
- Understanding marketing dynamics: reputational risks, pop-up markets and current affairs before engaging any marketers and influencers
- Stakeholders ensuring the inclusion of the most marginalized in our communities
- Having a business plan – this can be adjusted with changing times to ensure relevance
- Utilizing personal skills and expertise for saleable products and services through masterclasses and workshops to engage and upskill other creatives
- Diversified portfolios: Creatives were encouraged to innovatively think around diversifying income pathways that maximize their potential and market their creative abilities including through collaborations with other sectors to expand their market reach.
- Tapping into existing support structures for creatives such as Heva Fund
- Collaboration! Collaboration! Collaboration! With like-minded creatives, artists and organizers for maximum growth.
The session wrapped up with a networking forum with all in attendance, forming a great foundation for continued collaboration in Kenya’s creative economy.
Sekoya East Africa is an arts non-profit building professional capacity in emerging crafters and other creatives.
